The Difference Between Short Tail and Long Tail Keywords

May 28, 2020


Welcome to Shacked Up Creative's guide on the difference between short tail and long tail keywords. As a leading eCommerce & Shopping - Marketplace platform, we understand the importance of effective keyword optimization to drive targeted traffic to your website and improve your online presence.

Understanding Keywords

Keywords are integral to the success of any SEO strategy. They are the words or phrases that users type into search engines when looking for specific information or products. By optimizing your website with relevant keywords, you increase the chances of appearing in search engine results pages (SERPs).

What Are Short Tail Keywords?

Short tail keywords are brief and typically consist of one or two words. They are highly generic and often have a high search volume. Examples of short tail keywords in the eCommerce industry include "shoes," "furniture," or "bags." These keywords have broad intent and aim to capture a wide range of search queries.

The Advantages and Disadvantages of Short Tail Keywords

Short tail keywords have their own set of advantages and disadvantages. Let's explore them in detail:

Advantages of Short Tail Keywords

  • High search volume: Short tail keywords often have a higher search volume, which means more potential traffic to your website.
  • Broad exposure: Since short tail keywords are more general, they have the potential to reach a wider audience.
  • Increased brand visibility: Ranking for popular short tail keywords can significantly enhance your brand's visibility online.

Disadvantages of Short Tail Keywords

  • Intense competition: Due to their popularity, short tail keywords face intense competition, making it challenging to rank high in search results.
  • Lower conversion rates: Short tail keywords may attract a lot of traffic, but they often have lower conversion rates, as users may have diverse intents.
  • Lack of specificity: Short tail keywords provide limited information about users' intent, resulting in less targeted traffic reaching your website.

What Are Long Tail Keywords?

On the other hand, long tail keywords are longer and more specific phrases that usually contain three or more words. Examples of long tail keywords in the eCommerce industry include "buy men's athletic shoes," "affordable vintage furniture," or "leather bags for women." These keywords target a narrower and more specific audience.

The Advantages and Disadvantages of Long Tail Keywords

Long tail keywords have their own set of unique advantages and disadvantages. Let's explore them:

Advantages of Long Tail Keywords

  • Less competition: Long tail keywords are less competitive, making it easier to achieve higher rankings in search engine results.
  • Higher conversion rates: Long tail keywords offer greater specificity, attracting users who have a clear intent, resulting in higher conversion rates.
  • Targeted traffic: By using long tail keywords, you can attract visitors who are more likely to be interested in your specific products or services.

Disadvantages of Long Tail Keywords

  • Lower search volume: Long tail keywords have a lower search volume compared to short tail keywords. However, the traffic they generate is often more valuable.
  • Multiple variations: Creating content for various long tail keywords can be time-consuming, requiring more specific optimization for each variation.

Choosing the Right Keyword Strategy

When choosing between short tail and long tail keywords, it's essential to consider your specific goals and target audience. Here are some key points to remember:

  • Search volume: Short tail keywords typically have higher search volume, while long tail keywords may have lower search volume, but higher intent.
  • Competition: Short tail keywords face fiercer competition, while long tail keywords provide an opportunity to rank higher with less competition.
  • Conversion rates: Long tail keywords often lead to higher conversion rates due to their specificity and user intent.


In summary, short tail and long tail keywords each have their own advantages and disadvantages. While short tail keywords offer broad visibility and high search volume, long tail keywords provide more targeted traffic and higher conversion rates. By understanding the difference and strategically implementing both types of keywords, you can improve your SEO efforts and enhance your website's search engine rankings.

At Shacked Up Creative, we specialize in helping businesses optimize their keyword strategies to achieve better online visibility and drive qualified traffic to their websites. Contact us today to learn more about our comprehensive SEO services and elevate your eCommerce success!

Stephen Wentz
Short tail keywords are brief and general, while long tail keywords are more specific and detailed. Both have their advantages. Short tail keywords reach a wider audience, while long tail keywords target a highly relevant and engaged audience. It's crucial to find the right balance to optimize your website effectively.
Nov 12, 2023
Don Hornbeck
🔑 Short tail and long tail keywords: what's the difference?
Nov 8, 2023
Erica Zelfand
The insights provided in this article are relevant and applicable to various online businesses. It's a great resource for anyone looking to improve their SEO strategies.
Sep 24, 2023
Brad Jensen
I found the section that discusses the challenges associated with short tail keywords very insightful. It's important to consider these factors in keyword selection.
Feb 14, 2023
Xueshui Guo
It's great to see a guide that focuses specifically on keyword optimization for eCommerce and shopping. This is valuable information for online businesses.
Nov 14, 2022
Rey Searles
I love the practical examples used in this article to illustrate the concept of short tail and long tail keywords. It makes the information easier to understand.
Oct 13, 2022
Shawn Dunn
I appreciate the emphasis on the importance of driving targeted traffic to websites. Understanding keyword optimization is crucial for online visibility.
Feb 12, 2022
Wayne Downing
The examples of how short tail and long tail keywords impact search engine rankings are eye-opening. It's important for businesses to consider this in their SEO strategies.
Jul 26, 2021
Will Prieto
The article effectively outlines the benefits of long tail keywords in targeting specific niche audiences. It's a key aspect of tailoring SEO strategies.
Apr 28, 2021
Madison Papp
This article provides a clear and concise explanation of the difference between short tail and long tail keywords. Very informative!
Mar 26, 2021
David Yusuf
The impact of long tail keywords on driving targeted traffic is clearly explained in this article. It's an essential read for anyone interested in SEO.
Feb 19, 2021
Dan Nixa
The article effectively highlights the significance of choosing the right keywords for boosting online presence. It's important for website owners to pay attention to this aspect.
Jan 27, 2021
Entelit Netadmin
Thank you for shedding light on the differences between short tail and long tail keywords. This article has helped me understand the importance of using the right keywords.
Jan 11, 2021
Joseph Demattei
The article's focus on the relationship between keyword optimization and online visibility is crucial for website owners to grasp. It's a key aspect of successful SEO.
Oct 25, 2020